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Badass Is The New Black (Season 5) Episode #41 - Be Your Authentic Self brand messaging Nov 29, 2023

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Today, I had a serious conversation with myself about whether or not I should change the name of this podcast. I'm not sure if I'm having a midlife crisis or if it's because of all the things that are going on, which I'll explain in a minute. But it really got me seriously thinking about a more significant topic – the evolution of oneself over time.

Welcome back to the Badass is the New Black podcast. I'm your host, Krissy Chin. This is a crucial topic...

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Badass Is The New Black (Season 5) Episode #39 -Megan Yelaney: The Method To Help You Stand Out Online brand messaging Nov 01, 2023

In the fast-paced world of entrepreneurship, standing out is crucial for success. This week's podcast guest, Megan Yelaney, a seasoned serial entrepreneur with a track record of bringing in over $3 million in less than five years, joins me to discuss her unique approach to personal branding and how you can apply it to your own journey. In this blog post, we will explore Megan's three-part framework for standing out in a crowded market and creating a personal brand that resonates...

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Badass Is The New Black (Season 5) Episode #32 - Crafting Your Success: The Power of Messaging and Copywriting (Part 5 of 6) brand messaging Sep 13, 2023

Welcome back to the Badass is the New Black podcast! I'm your host, Krissy Chin, and we're here in part five of our six-part series on Building a Blissful Business. Today, we're diving deep into the world of messaging – what it is, why it's crucial, and how to master it to become a marketing powerhouse. Trust me, it's simpler than you think!


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But before we jump into the juicy details, let me pause for a moment. If you haven't already signed up for our upcoming...

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Badass Is The New Black (Season 5) Episode #29 - Navigating The Power of Audience Clarity and Niche Marketing (Part 2 of 6) brand messaging Aug 23, 2023

Welcome back to the second installment of our six-week series, dedicated to crafting a blissful business that resonates with your true purpose. In our previous episode, we delved into the concept of time management and how a change in mindset is key to unlocking your business's potential. If you missed out, make sure to catch up on Part 1 before diving into this episode!


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Episode 2: The Importance of Audience Clarity

In today's episode, we're going to unravel one of the...

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Badass Is The New Black (Season 5) Episode #16 - Ask Me Anything: Do I niche down or stay broad? brand messaging May 24, 2023

This week I'm answering another question from my audience on narrowing or broadening your niche and getting crystal clear on who your audience is. You can submit a question for the podcast by visiting my site at www.thekrissychin.com


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Today on the podcast, we're revisiting the Ask Me Anything series where someone that listens to the podcast records a question and sends it in, it's super easy. You go to the website, www.thekrissychin.com, scroll...

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Badass Is The New Black (Season 5) Episode #5 - 5 Effective Copywriting Tips to Help Coaches Connect with Their Audience brand messaging Mar 01, 2023

An essential part of marketing your coaching business online is written communication, aka copywriting. You need to write social media content, emails, website content, and more. Here are the best ways to create and emotional connection with your target audience, make more sales, and sell out your programs to dream clients.

 


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As a coach, you are passionate about helping people improve their lives, achieve their goals, and be the...

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Badass Is The New Black (Season 4) Episode #27 - How To Get The Right People to Show Up and Buy brand messaging Nov 02, 2022

On this week's episode I'm sharing some important lessons that I have learned about attracting the right people to my business. It's easy to get sidetracked and focus on things like numbers but what really matters is attracting the right people to your business or offering. Here are my best tips on how to do just that.



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How to Get the Right People to Show Up and Buy

 

Today's podcast episode is brought to you by last night's makeup and early morning bedhead. It's only...

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Badass Is The New Black (Season 4) Episode #15- Using Your Story To Build Your Audience brand messaging May 25, 2022

What is your story and how can you use your story to grow your business? Your story is unique to you and you can leverage that to stand out from everyone else. This week I’m sharing some key ways to use your story to connect to your audience.

 

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Biz & Life Lessons Learned From The Quantum Level Up Retreat

 

Recently I spoke with Dave Braun from the Oola Guys on the podcast and we got to talking about...

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Badass Is The New Black (Season 4) Episode #7- Writing Copy That Attracts Your Ideal Customer For Your Website with Becca Mitchell brand messaging Mar 30, 2022

Is your website attracting the right people? Are they buying your product or services or opting in for your freebie? If the answer is no, the problem is likely with your copy! Becca Mitchell is an expert at writing copy that attracts your ideal customer and she is sharing with us her best tips at how to level up our copywriting so that our websites convert!

 

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Writing Copy That Attracts Your Ideal Customer For Your...

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Badass Is The New Black (Season 4) Episode #4- How to Repurpose Your Content to Reach More People brand messaging Mar 14, 2022

Creating good content is key to growing a successful business online but let’s face it, content creation can be super overwhelming! It takes time, creativity, and tech skills that we may not have. How do we keep up with so many platforms when we have to post on Facebook, Instagram, Youtube, Pinterest, Twitter and more? Who has time for that? Well today I’m going to break down how you can take one piece of content and transform it into ten in order to reach as many people as...

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Badass Is The New Black (Season 3) Episode #37 Make Your Webinar Convert: Why You Need The Trust Factor With Alexandra Ramirez brand messaging Mar 14, 2022

What should you do to make your webinar convert and sell like crazy? Create a fun customer experience and use the trust factor. Krissy Chin’s guest today is Alexandra Ramirez, the founder of The Freedom Ad Agency. Alexandra is dedicated to helping coaches scale their businesses, make their webinars convert, and create freedom through Facebook and Instagram ads.

In this episode, Alexandra and Krissy talk about flipping the traditional webinar on its head and doing things a LITTLE...

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Badass Is The New Black (Season 3) Episode #32 Ethical Copywriting And Sales Psychology For Customer Engagement With Stephanie White brand messaging Mar 14, 2022

If you want to connect with your customers, you need to know how to engage with them effectively. If your only focus is to sell to your customers regardless of how you present your product or service, you're not doing your company any good. In this episode, Krissy Chin discusses powerful insights about ethical copywriting and sales psychology with Stephanie White. Stephanie is the founder of By The Way Creative, a copywriting agency for creative coaches and service-based...

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Badass Is The New Black (Season 3) Episode #11 Unlocking Your Full Potential Through Message Clarity With Adria DeCorte brand messaging Mar 12, 2022

Without knowing the values you want to uphold and the beliefs you have to stand for, connecting with people can be a bit difficult, if not impossible. But by achieving message clarity within yourself, expect that creating relationships and inspiring others will undoubtedly come your way. Krissy Chin explores this topic deeper with messaging coach, copywriter, and host of the Unforgettable PodcastAdria DeCorte. Adria explains her work in helping introverted leaders tap within...

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