Badass Is The New Black (Season 6) Episode #32 - How to Leverage Storytelling to Build Your Business with April Adams Pertuis

NEW LIVE TRAINING - SAVE YOUR SEAT for our October Access The Experts Training “Leveraging Your Story to Get Clients” with April Adams Pertuis - In this training April will teach you how to start identifying your stories, make them relatable to connect with more people, and how to make them engaging yet concise so they can be impactful for any outlet such as Instagram, a podcast interview, speaking and more! 

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What if your story could not only illuminate the lives of others but also significantly grow your business? In the ever-evolving world of business, the power of storytelling has become a cornerstone of effective marketing and branding. In this blog post, we explore the insights shared by storytelling expert April Adams Pertuis on the "Badass is the New Black" podcast, where she dives deep into why your story matters and how to craft and leverage it to attract clients and build a thriving business.

Why Storytelling Matters in Business

Storytelling isn't just for authors or filmmakers—it's a critical tool for entrepreneurs and business leaders. April Pertuis, a seasoned journalist and founder of Light Beamers, emphasizes that everyone has a story, and that story can be a powerful beacon that shines a light on your brand, builds connections, and ultimately drives sales.

Many business owners might feel that their story isn't compelling enough to share, especially when comparing it to others with dramatic, rags-to-riches tales. However, April assures us that every story is valuable, whether it’s a big, transformative experience or a series of small, relatable moments. The key is to recognize the impact your story can have and learn how to share it in a way that resonates with your audience.

How to Identify Your Story

According to April, the first step in leveraging storytelling for your business is to identify your unique story. This involves reflecting on different stages of your life and business journey:

• Look back at your experiences: What challenges have you overcome? What pivotal moments have shaped who you are today?
• Identify relatable moments: Even if you don't have a dramatic story, think about experiences that your audience might relate to. These could be simple but powerful moments that reveal your values, struggles, or successes.
• Explore different stages of your life: From your early career days to the present, each phase likely holds a wealth of stories that can connect with your audience on a deeper level.

The Art of Crafting a Relatable Story

Once you've identified your story, the next step is to craft it in a way that is both engaging and relatable. April suggests that while big, inspirational stories are great, relatable stories often have the most impact because they connect with the audience on a personal level.

For instance, April shares that when she first started her online business, she felt her story was "boring" compared to others. However, by being authentic and sharing her journey of building a business from scratch, she was able to connect with her audience in a meaningful way.

Here are some tips for crafting a relatable story:

• Be authentic: Share the real, unfiltered version of your story. Authenticity builds trust and makes your brand more relatable.
• Focus on key moments: Identify the "juicy" parts of your story that can grab your audience’s attention and convey your message effectively.
• Use storytelling across platforms: Whether it’s in your emails, social media posts, or podcasts, consistently sharing your story helps build a cohesive brand narrative.

How Storytelling Can Grow Your Business

So, how exactly does storytelling translate into business growth? April explains that storytelling builds connection—and connection builds trust. When your audience trusts you, they are more likely to become loyal customers.

By sharing your story, you not only attract your ideal clients but also create a community around your brand. This community can be a powerful force in driving word-of-mouth referrals, increasing your visibility, and ultimately boosting your sales.

Final Thoughts + Important Links

In today's competitive business landscape, it's not enough to simply offer a great product or service. To truly stand out, you need to connect with your audience on a deeper level—and storytelling is the key to doing just that. By sharing your unique story, you can build a strong brand, attract your ideal clients, and ultimately drive business growth.

Start sharing your story today, and watch your business transform.

NEW LIVE TRAINING - SAVE YOUR SEAT for our October Access The Experts Training “Leveraging Your Story to Get Clients” with April Adams Pertuis - In this training April will teach you how to start identifying your stories, make them relatable to connect with more people, and how to make them engaging yet concise so they can be impactful for any outlet such as Instagram, a podcast interview, speaking and more! 

To prepare for the ATE training around storytelling, remind yourself you have a story and start paying attention to how other stories make you feel. 

Click HERE to submit a question to April for the training.

Get access to April’s FREE LIGHTbeamers community on Facebook HERE. Use this community to learn and start practicing! 

Grab ‘Your Story Formula’:  A free guide to help you begin to understand and learn how to tell your story in a way that will magnetize your audience to you

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