One-Page Website Must Haves

Mar 05, 2025

Why Every Business Needs a Website – And How You Can Have One in a Day

In today’s digital world, having a website is no longer optional – it’s essential. Your website is your business card and virtual storefront, where potential clients can learn about your services, connect with your brand, get to know you a little better, and take action. Building a website from scratch can feel daunting and intimidating, but getting your business online doesn’t have to be overwhelming or time-consuming. That’s where our One-Page Website in a Day™ comes in – the "easy button" for business owners who need a professional, high-converting site without the stress and hassle.

One-Page Website Must-Haves: The 7-Section Strategic Framework

A well-structured one-page website can be just as powerful as a multi-page site when done strategically. Here’s the essential 7-section framework:

Hero Section
Services Section
Social Proof Section
Industry Validation
Mini About Section
Opt-in Section
Contact Section

each section has purpose and intention and collectively, this One-page Website is the perfect starting point to get your business online and continue growing. Now that you have a snapshot of what you need, let's break down each section even more!

1. Hero Section: Make a Strong First Impression

Your hero section is the first thing visitors see. It is their first impression of you. It only takes 7 seconds to make a lasting first impression so you want to make sure that your first impression is a good one! Keep your hero section clean, straight to the point, and on brand.

Your hero section should have:

A clear headline and subheadline that instantly tells your audience they are in the right place.
A brand-aligned image – this could be a photo of you, a representation of your service, or an image that evokes the transformation your clients will experience.

one-page-website-in-a-day-section-one-Hero-header

2. Services Section: Showcase What You Offer

This section highlights what you do and how you help your clients. If you are just getting started with your business and you do not have service/product offerings just yet, this is a great opportunity to share what it is that you do as a business and suggest they get on a waitlist for your future announcements. This will create more opportunities to collect emails for future promotions.

If you already have services you provide, key elements include:

Service name/title and brief description of your services
Supporting images that visually reinforce your offerings
A clear call-to-action (CTA) to guide visitors toward working with you

3. Social Proof Section: Build Trust and Credibility

People trust people. A testimonial/social proof section is an excellent way to showcase success stories, provide examples of positive client feedback, and share client wins associated with the work you provided them.

Be sure to include:

Testimonials from HAPPY or SATISFIED clients
Clients name
A good quality headshot of your client

NOTE: Don’t forget to ask for their permission before adding this to your published website.

4. Industry Validation: Prove Your Expertise

Show that your business is rooted in expertise and industry knowledge by including a relevant statistic that validates why your service is needed.

This may look like:

A credible statistic about your industry
A short informational blurb that reinforces why your service is valuable

5. Mini About Section: Introduce Yourself

People want to know the person behind the brand. Did you know that your about section shouldn’t really be just about you? Your mini-about section is meant to be an opportunity to showcase your credibility while also relating to your ideal customer. It can be helpful to use connection points in this section so that your website visitor will feel like they are in the right place.

This section should include:

A short bio that tells your audience who you are and why you’re the right choice
A professional headshot to build connection and trust

6. Opt-in Section: Grow Your Email List

A website should work for you beyond just being a digital business card. Email lists are one of the most valuable assets in a business. It is lucrative to set up your website so that you can easily collect emails from your website visitors and continue communicating with them well after they leave your site.

When it comes to an opt-in section:

Offer some sort of lead capture such as a freebie, newsletter, or masterclass sign-up
Include a strong CTA that encourages visitors to join your email list
Optional: provide a visual that gives them a glimpse of what they will get. This works well for a free resource like a downloadable, e-book, or masterclass.

7. Contact Section: Make It Easy to Connect

Ensure potential clients can easily reach you with:

Your contact details (email, phone, or location if applicable)
Social media links to your public business pages
A contact form for direct inquiries

Don’t Forget These Essentials:

Menu Bar

Even on a one-page site where they are simply scrolling through the sections, a menu bar helps with navigation. If you don’t have multiple pages, use anchor links to scroll to sections (e.g., clicking "About" takes them to Section 5).

Footer

Reinforce your brand with your logo, include links to Privacy Policy and Terms & Conditions, and add a copywrite note to protect your intellectual property.

Get Your One-Page Website in a Day™

Building a website doesn’t have to take weeks or months. Our One-Page Website in a Day™ service is designed to give you a high-converting, professionally designed site in just one day. Let’s get your business online and thriving – the easy way!