How to Choose the Best Website Template for Your Business

Why Your Website Template Matters

If you're building a website for your business, choosing the right template isn’t just a design decision—it’s a business strategy. Your website is often the first impression someone gets of your brand. It sets the tone, communicates your value, and guides visitors to take action. The wrong template can hold you back. But the right one? It makes you look polished, professional, and totally confident online.

Whether you're a coach, course creator, or service provider, this beginner-friendly guide will walk you through everything you need to know to pick the perfect website template. No tech jargon. No second-guessing. Just smart strategy and simple steps that will help you choose a website template that actually works.

What Is a Website Template (and Why It’s a Game-Changer)

A website template is a pre-designed layout you can customize with your own colors, copy, and content. It’s like getting the bones of a professional website—without having to hire a designer from scratch.

Templates are perfect for:

• New business owners who want to launch quickly
  
• DIYers who love having control
  
• Entrepreneurs who want to save time and money while still looking high-end
  
  

If you choose the right template, it will be designed with strategy in mind—not just aesthetics. That means it will guide your visitors to take the right action: join your list, book a call, buy your offer.

Step 1: Get Clear on Your Website Goals

Before browsing templates, ask: what do I need my website to do?

Do you want to:

• Grow your email list?
  
• Book more discovery calls?
  
• Sell a course or membership?
  
• Showcase your services?
  
  

Your goals determine the features your website must have. Look for templates that support those actions with things like:

• Built-in opt-in sections
  
• Clear calls to action (CTAs)
  
• Sales page integration
  
• Scheduling tools
  
  

Step 2: Look for Strategic Design (Not Just Pretty Design)

Yes, your website should look amazing. But if it’s not built to convert visitors into leads and clients, it’s just digital wallpaper.

What makes a website template strategic?

• User-friendly navigation
  
• Clear visual hierarchy (your eyes should be guided where to look next)
  
• Mobile optimization
  
• Calls to action that stand out
  
• Smart layout that flows like a sales funnel
  
  

Pro Tip: Our templates are designed with a blend of conversion psychology + beautiful aesthetics, so you never have to choose between style and strategy.

Step 3: Choose a Template That Matches Your Brand Vibe

Your website should feel like "you" from the moment someone lands on it. Choose a template that aligns with your brand style. Are you:

• Bold and energetic?
  
• Calm and professional?
  
• Playful and creative?
  
  

Look at color palettes, font styles, and image layout. Even though you can change colors and fonts, starting with a template that fits your vibe makes customization way easier.

Our Instant Brand Palette Pack (included in the One-Page Website in a Day) helps you quickly pick the right look without the guesswork.

Step 4: Make Sure It’s Easy to Use and Customize

The best website template is one that you can use. No coding. No complicated back-end. Just plug-and-play.

Look for templates that:

• Are designed for your platform like Kajabi or Showit
  
• Have a framework you can follow if you want the template but it isn’t built for your platform
  
• Include drag-and-drop builders if you want maximum flexibility (Showit)
  
• Come with tutorials and support (hint: ours do!)
  
  

Bonus if it includes:

• AI website copy prompts (ours include this too!)
  
• A launch checklist
  
• Strategy tips baked into the structure
  
  

Step 5: Check What Comes With the Template

Not all templates are created equal. Some just give you the layout. Others (like ours) give you an entire shortcut system:

With One-Page Website in a Day you get:

• A proven layout built to convert
  
• AI-powered Website Copy Writer
  
• Instant Brand Palette Pack
  
• Step-by-step video tutorials
  
• Bonus Launch Lab support session with us
  
  

It's like a full website strategy session + design done-for-you—without the custom price tag.

Common Mistakes to Avoid When Choosing a Website Template

1. Choosing based on looks only — Strategy > Aesthetic.
   
2. Ignoring mobile optimization — Over 60% of traffic is mobile. (Check out this blog on mobile optimization)
   
3. Picking an overly complex layout — Simplicity converts better.
   
4. Skipping the copy part — A beautiful site with weak messaging won’t convert.
   
   

DIY? Done-for-You? Or In-Between?

If you're the DIY type who just wants the tools to do it fast and right, our One-Page Website in a Day offer is your shortcut to a professional site without the stress.

If you want us to handle everything for you—strategy, copy, design, and build—our Done-for-You Services are here for that high-level, high-converting glow-up.

Ready to Launch a Website You're Proud of?

Launch Fast and Look Pro

Check out One-Page Website in a Day and get the tools to build a beautiful, strategic website—without the overwhelm.

Want it Totally Done-For-You?

Explore our Done-for-You Website Services and let us bring your vision to life.

Let’s build a website you’re proud to show off.