Badass Is The New Black (Season 6) Episode #21 - Efficient Live Launching with Kelly Roach

small business growth and marketing strategies May 22, 2024

WATCH NOW:

LISTEN NOW:

Hey there! Welcome back to the Badass is the New Black podcast, where we're all about embracing imperfection and taking action to grow your business. Today, we have a special treat for you as we dive into the world of live launches with the incredible Kelly Roach. But before we get started, let me tell you a bit about Kelly.

Kelly Roach is not your average entrepreneur. With a background as a former NFL cheerleader and Fortune 500 executive, she's built her own company from zero to eight figures without any debt or outside funding. Kelly shares with us how she did this in today's episode, which is sponsored by our Template Shop, your go-to resource for building a stellar website and amplifying your brand's presence.

Efficiency: Doing More with Less

Kelly shares that when she started her journey, time was a luxury she couldn't afford. Working a demanding job while building her business, efficiency became her mantra. She honed in on three core activities: creating content, initiating conversations, and conducting consultations. This laser focus allowed her to scale her business to seven figures while still working full-time. The key takeaway? Efficiency is about maximizing impact with minimal resources.

Visibility: The Power of Mic Time

In today's digital landscape, visibility is paramount. Whether you're on camera, behind a microphone, or engaging with your audience, the goal is simple: get seen. I've always believed that people buy from those they know, like, and trust. That's why consistent visibility is crucial for converting clients and growing your business. So, ditch the perfectionism and embrace the power of mic time to make your mark.

Content Creation: Batch, Rinse, Repeat

Creating content can be daunting, especially if you're not a fan of social media. But here's the secret: batching is your best friend. Instead of spending hours online every day, dedicate focused blocks of time to create content in bulk. Whether it's recording podcasts, shooting videos, or writing social media posts, batching allows you to maintain consistency without the constant grind. Plus, it frees up mental space to focus on what truly matters: connecting with your audience.

Debriefing: The Key to Progressive Improvement

Launching can be stressful, but it doesn't have to be. Instead of reinventing the wheel with each launch, take a strategic approach. After each launch, objectively debrief to identify what worked, what didn't, and where improvements can be made. Resist the urge to overhaul your entire strategy. Instead, focus on making incremental tweaks to optimize performance. Remember, mastery is achieved through repetition and refinement, not constant reinvention.

Taking Imperfect Action

In the world of business, done is better than perfect. Embrace imperfection, take strategic action, and watch your business soar. Don't let fear hold you back from stepping into the spotlight. Start small, refine frequently, and remember: you choose your path to success. With the right mindset, tools, and strategies, you can conquer live launches and unlock limitless potential for your business.

If you are ready to level up in your business with live launches, then check out the links below for expert insights, actionable tips, and free resources to kickstart your live launch journey. Let's turn your vision into reality, one live launch at a time.

Get your FREE Brand Guide

Kelly Roach Official Instagram

Other things you will LOVE!

Get instant access to our free AUTOMATION MASTERCLASS

Grab my FREE guide to turn your knowledge into a profitable business

Visit our new Template Shop

Snag the Nail Your Digital Offer Workshop