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I am so excited for today's episode where I dive into a hot topic with my business partner (and sister), Claire VanBemmelen. Claire's an expert in all things branding, brand identity, and design. We're going to talk about three common mistakes people make when creating their brand identity, and trust me, you don't want to miss it! Make sure you read to the end for our tips on how to avoid these mistakes, too.

1. Winging It Without Clear Direction

One of the biggest mistakes we see is people diving into branding without a clear direction. They pick colors they like, choose random fonts, and hope it all comes together. But without a cohesive plan, it can be hard for customers to understand what you're all about.

2. Not Testing Out Brand Elements

Another common mistake is not testing out brand colors, fonts, and imagery before committing to them. What looks great on its own might not work well together. It's crucial to experiment and see how everything fits before finalizing your brand identity.

3. Skipping the Brand Guide

Finally, many people overlook the importance of creating a brand guide to solidify their direction. A brand guide ensures consistency across all platforms, from your website to your social media profiles. Without it, your brand can feel disjointed and confusing to potential customers.

Now, how can you avoid these mistakes and create a killer brand identity? We've got you covered with a freebie! We've developed a Canva template and training to help you kickstart your brand identity journey. With this template, you can experiment with colors, fonts, and imagery until you find the perfect fit for your brand. Plus, we'll show you how to create a brand guide to keep everything consistent.

So, if you're ready to take your brand to the next level, grab your freebie today. And don't forget to follow Claire on Instagram @ClaireMarieDesign for even more design tips and inspiration.

Remember, building a brand is all about having fun and being creative. Don't be afraid to experiment and try new things. And if you ever feel stuck, turn to Pinterest for some inspiration!

Thanks for tuning in, and until next time, remember that imperfect action is better than no action at all. I'll see you next week!

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