Badass Is The New Black (Season 6) Episode #14 - Leveraging SEO for Your Growth Strategy with Laura Jawad

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Leveraging SEO for Your Growth Strategy with Laura Jawad

Welcome back to the Badass is the New Black podcast, where we embrace the motto "done is better than perfect." Today, we have a special guest, Laura Jawad, joining us to unravel the mysteries of SEO (Search Engine Optimization) and its pivotal role in catapulting your business to new heights.

Throughout this episode, we'll uncover the three pillars of SEO, dissect common mistakes to avoid, and unveil practical strategies to overcome SEO challenges. So, grab your favorite beverage, open your notes app, and let's dive into the world of SEO mastery.

Enhancing Online Visibility: The Importance of SEO

Laura explains that SEO (Search Engine Optimization) is about getting Google to rank your website high in search results when people search for relevant terms. Your website is your digital home, and having strong SEO ensures that your ideal customers can easily find you. Laura emphasizes that SEO is vital for attracting the right audience to your website, not just increasing traffic for the sake of it.

Three Key Pillars to Optimize SEO

Technical Optimization:

This includes factors like website speed, mobile-friendliness, and overall site structure.

Keywords and Content:

Using the right keywords strategically throughout your website's content is crucial. It's not just about having content; it's about having the right content that resonates with your audience and signals your expertise to Google.

Building Trust:

Google considers backlinks from other reputable websites as a signal of trustworthiness. This means it's essential to have other sites linking back to yours.

Avoid These Common SEO Mistakes

Neglecting Keyword Research:

Many people fail to research the keywords their target audience is using, resulting in missed opportunities to attract relevant traffic.

Lack of Content:

Having a limited amount of content on your website can hinder your SEO efforts. Regularly publishing high-quality content, such as blog posts or videos, is essential. We recommend creating new content every week as a minimum. If you are strapped for time, consider repurposing your content to create content in other places. For example if you are a podcast host, use the information in an episode to create a blog post. Here is a podcast episode and blog post on the topic of how to repurpose content to reach more people. Also consider using AI to help you generate a blog post from your podcast or YouTube video script. We use Searchie.io to provide a transcript and then ChatGPT to create a blog post from the transcript. Then we manually check and tweak the blog post to our liking.

Ignoring Metadata:

Filling out metadata, including titles and descriptions, is often overlooked. This information influences how your website appears in search results and impacts its ranking. Be sure to have keywords in your meta data. When writing it envision reading it under your page title in a Google search to be sure you have the right information.

Overcoming SEO Challenges

Laura addresses the misconception that SEO is overly complicated. She emphasizes that while there are advanced strategies, mastering the basics can yield significant results. Understanding your audience's search behavior and incorporating relevant keywords into your content can make a substantial difference.

Access the Experts Training

To further delve into SEO strategies, Laura was a guest on our Access the Experts training session on April 17th. Grab the replay for this training and you will learn 3 things all high-traffic websites have in common, discover how to choose the right keywords to attract the perfect clients to your website, and master effective keyword placement to significantly improve your SEO and improve your visibility in search results.

Investing in SEO is crucial for any online business looking to attract the right audience and increase its visibility. By understanding the fundamentals of SEO and implementing strategic tactics, businesses can enhance their online presence and achieve long-term success.

Get lifetime access to the Access the Experts training!

Get Laura's free SEO Kickstart Kit

Where to Find Laura: 

You can connect with Laura on her website and on Instagram at @LauraJawadFitness.

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