BNB 3 | Five Marketing Trends to Pay attention to in 2023

Badass Is The New Black (Season 5) Episode #3 - Five Marketing Trends all Coaches and Network Marketers should pay attention to in 2023!

small business growth and marketing strategies Feb 15, 2023

Online marketing is always growing and changing which makes it hard to keep up with at times. But instead of being overwhelmed and discouraged, why not get excited about all the new opportunities to spread the word of your products and services so you can start seeing your business grow. Here are the top trends we think you should try in 2023 In no particular order!

Watch Now

1) Create Short and Entertaining Videos

If you use Instagram® for marketing, you already know that Reels have taken over that platform. Although, IG did just announce that they goofed by focusing SOLEY on video and are going to be giving back some attention to images. Last fall Facebook® said they were going to be pushing video. TikTok® is one of the most downloaded apps in the world, and it is NOT just for kids dancing, but that is all about video. AND YouTube Shorts (which are short videos - pro tip, take your reals and repurpose them as Youtube shorts) are also in the game. So if practically all the major social media platforms are favoring short videos, this is an obvious trend you can’t ignore.

The easiest way to start creating these videos is to keep it as simple as possible and post on a regular basis. Posting even a couple videos per week on your favorite social media channel is going to quickly add up to big results, help grow your audience, and help you stand out from the other coaches and social sellers out there.

When creating your videos, keep them short, get to the point quickly, and include a lot of value for the viewer.

Start making it a habit to record what’s called “B Roll” footage on your phone whenever you go out. This can be things like video of the sky, a sunset, pretty architecture, a nice landscape, flowers, your dog on a walk.

You can then use these as background for a video that has attention-grabbing text on top. Add in a trending audio or song, and there you have it! Short and entertaining content. People are getting to know you, they are learning from you, and You can repurpose these videos on multiple platforms to expand your reach too.

2) Make Sure Your Customer Experience is Outstanding

At the end of the day, if someone orders from you and has a bad experience, they’re not very likely to order again. Stay ahead of the game and troubleshoot before that person even places an order. If you know there are some tricky spots in the ordering process or people come to you multiple times with the same question, make a little “before you order” guide that you send out to everyone first.

Any opportunity to go “above and beyond” is going to stand out to the customer and lead them to tell their friends about you or post about their amazing experience on social media. You can then re-share those as testimonials to show other people how awesome your business is, and this helps build trust in your audience. Humans naturally trust brands more when they see other people raving about them, so let yours stand out with the best customer service out there.

Something we are doing this year for our Build a Blissful Business students that join our VIP coaching program is including an accountability coach and an on boarding call. So rather than just getting an email with a bunch of instructions, you get a link to book a one on one on-boarding call with your accountability coach where they will walk you through how to access everything, how to submit content to get feedback from the coaches, and of course answer any questions.

Not only will this help our clients complete the program but it will give them a great experience, which will turn them into a walking, talking, testimonial and referrals for our program.

And having customers that rave about you is important because humans naturally trust brands more when they see other people raving about them, so let yours stand out with the best customer service out there.

Any opportunity to go “above and beyond” is going to stand out to the customer and lead them to tell their friends about you or post about their amazing experience on social media.

What is something you could do in your business to give your customers a VIP experience?

3) Build and Nurture Your Email List

Email is going to be a major player in the online marketing world in 2023. Some experts are recommending sending out an email every single day to your list! But if that seems a little overwhelming, even just one per week or one per month will suffice to make sure your list knows you’re still around and still care.

To build your email list, create an enticing freebie offer that they can receive in exchange for their email address. This could be a checklist, guide, mini-masterclass whatever you think your target audience would be most excited about and give them a quick win.

Then, once you have your lead magnet ready to go, you promote it on social media and get people to opt-in… and, poof! You have a growing email list!

Once someone is on your list what do you send them? Great question. You can send them personalized notes, product updates, seasonal ideas, tips, inspiration, life updates, sales promos… anything, really! This is not a place to hold back. Your email list is one of your most engaged audiences so embrace it. For more on nurturing your email list check out (Season 4) Episode #28 - How cultivating an email list can increase your profits in the long run with special guest Tamika Auwai

4) Embrace Live Video and Use it Regularly

Did you know that people spend on average 3x longer watching live video than they do pre-recorded video? What a great opportunity! There’s a natural curiosity or FOMO when people see that little “Live” content that catches their attention so it’s a great way to get your message out there. When you start your live video, just jump right in. If you spend too much time waiting for people to jump on or saying “hi” to everyone, you’re increasing the chances of people getting bored and scrolling on by.

This tip also ties into making your content interactive because once you’re live you can ask your viewers questions and have them respond in the comments - or you can open the floor to let them ask you questions, and give live answers.

And then you can choose to keep this live as a post so those that weren’t around live can watch later or those that missed the beginning can go back.

5) Post Content that Requires Interaction

Getting someone to take action is the whole point of marketing, but since peoples’ attention spans are so short these days it can be a bit tricky. Posts where you have to scroll through, leave a comment, or share with a friend help keep your audience engaged.

Another great idea for content that requires action is to create a quiz. People LOVE learning more about themselves, and a quiz is a very clever way to give them what they want while also getting something for yourself in return… ie: engagement or their email address! You could use something like Typeform or Interact but you can also do this without having to pay for an additional platform. In your stories ask three questions and have them comment. Then on the last one, give them the option to request your free guide. When they complete that action like, respond with “GUIDE PLEASE” then you can send them the opt-in page to get the guide. Now this is the LEAST automated way to do it BUT it’s something you could literally do the second you get done listening to this.

Or try using the different question, poll, or sliding scale stickers on Instagram Stories to get interaction going. Try adding these into your strategy and see if your engagement goes up! When people engage with you, your content pops up in their feed more so it’s definitely one to work on.

Take our quick 5 question quiz and see if your website is missing some major components that might be affecting your ability to grow your email list or attract customers ready to buy.